With my leadership hat on, I took a step back and built a vision for myself and my business, and it looked very different from the agency I was building. Only when I put on my leadership hat did I realize that I didn't want a huge agency at all-I just wanted a business that gave me freedom! And because I had been thinking like a manager, I assumed that meant building a large business. It was only when I took a step back and approached the business from a leadership perspective that I realized that my ultimate goal, freedom, could be achieved without all the hassle and annoyance of building a team and getting huge clients with lots of people involved in each project to manage. If the goal was freedom, I was going in the opposite direction as I became more and more enslaved to my employee's payroll, my overhead, and my need to bring in an ever-increasing revenue. I was working harder and harder to land bigger clients to increase my revenue to hire more people. This led to a lot of hustle and hard work that, in retrospect, wasn't getting me closer to my goal of freedom. In my case, I spent years stuck in the "manager" role trying to build an agency that I ultimately didn't even want! I knew I wanted a business that gave me freedom in my life, but without thinking like a leader, and only like a manager, I defaulted to building a big business that looked like everybody else's. Since these roles require two different skill sets, finding your weakness in one of these roles may be the key to your business' future success. But as entrepreneurs, we must be both leaders AND managers in our business, and that can get confusing.
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